"Optimal Health's ice bath has been a fundamental part of my recovery and routine. The team were highly knowledgeable and great to work with. Would recommend highly."
Get to know us
The new normal.
Our Vision
We believe health should be intelligent, effortless, and entirely personal.
For too long, wellness has been fragmented - products without connection, data without meaning, routines without rhythm.
Optimal Health exists to change that.
We’re building a living ecosystem that unites science, technology, and human understanding - adapting in real time to help every body perform, recover, and thrive.
Our vision is simple: to make optimal the new normal.
Lead. Not follow.
Towards What’s Next
Every day, we move closer to a future where wellness works with you - quietly, intelligently, and always on.
Our mission is not to follow the future of health, but to lead it.
Technology that listens.
Science that learns.
Wellness that adapts.
This is Optimal Health.
Foundation
A Connected System
Your body works best when everything within it is connected.
Our ecosystem mirrors that intelligence - linking diagnostics, recovery, and performance technologies into one adaptive system.
Every product learns from the next, creating a continuous loop of improvement and energy.
Technology
Designed for Harmony
From red light and cryotherapy to oxygen therapy and diagnostics, our technologies are designed to work together, not apart.
Precision engineering meets intuitive experience - turning advanced science into effortless daily use.
Proof
Science in Service of Life
Every innovation begins with evidence.
Grounded in research, our systems support cellular health, regeneration, and recovery.
We make science feel human - translating data into results you can see, feel, and measure.
Meet The Team
Marc Heath
Co-Founder
Marc Heath
Co-Founder
Marc has over 20 years’ experience in medical-grade engineering, specialising in regulated technologies for clinical and consumer health environments.
He oversees R&D, certification and safety across all Optimal Health products.
Marc’s background - spanning product design, mechanical engineering and compliance - guarantees that every device in the ecosystem meets the highest technical and clinical standards, delivering measurable, repeatable outcomes.
James Cox
Co-Founder
James Cox
Co-Founder
James is an award-winning entrepreneur known for building high-growth lifestyle and technology brands, including Simba Sleep, one of Europe’s most successful wellness scale-ups.
With a track record in product innovation, logistics and international expansion, he ensures Optimal Health’s ecosystem operates with precision - from manufacturing to global distribution.
Under his leadership, the brand’s commitment to efficacy, reliability and customer experience is non-negotiable.
Adam Callow
Co-Founder
Adam Callow
Co-Founder
Adam is a multi-sector entrepreneur and strategist with a background in scaling high-growth businesses and leading commercial operations. Having built and advised companies across media, SaaS and consumer, he brings a rare balance of vision and execution.
As Managing Director, he leads the company’s strategic direction and day-to-day operations - aligning product, brand, and partnership strategy into one cohesive vision.
His focus is on creating a world-class organisation that delivers measurable value for both customers and partners.
Peter Crouch
Co-Founder
Peter Crouch
Co-Founder
As a former Premier League and England footballer, Peter represents the pinnacle of performance and recovery.
His lived experience with elite sport and high-intensity training informs how we design technologies that genuinely work for the human body.
Peter’s role within Optimal Health is to ensure that our ecosystem performs as well in real life as it does in theory - bringing the precision of professional recovery to everyone.
Abbey Clancy
Co-Founder
Abbey Clancy
Co-Founder
Abbey brings over two decades of experience in global fashion and media, fronting campaigns for leading wellness and lifestyle brands.
Her instinct for connection and storytelling shapes the emotional rhythm of Optimal Health - ensuring our science-led products are understood, desired, and trusted.
She bridges the gap between technology and the everyday, expressing performance and recovery in human terms: balance, beauty, and confidence.
Trusted by
Explore our ecosystem
"I can't recommend Optimal Health's hyperbaric chamber enough. It's truly transformed how I feel o a day to day basis, and i'm so grateful to have found this as part of my wellness journey."
"I'm in my hyperbaric 6 days a week and can honestly say my recovery is so much better."
"We are able to unlock peak performance and improve recovery with Optimal Health's cutting-edge products."
"Been working with Optimal Health for a while now, their recovery kit is the best out there."